The trademarked name and image of Aunt Jemima, as used by the Quaker Oats Company on some of its products, was originally the name of a stereotypical African American character in minstrel shows of the late 19th century. The image used on product packaging, originally a fat, smiling black woman with a kerchief in her hair, has been altered over the years to eliminate racial stereotypes. But Aunt Jemima, referring to a black woman regarded as excessively servile to white people, retains its racist overtones.